UK betting promo codes: what the offer is actually worth

Updated October 2026

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A “free bet” headline tells you almost nothing. What matters is the wagering multiple, the minimum odds, the expiry window, whether the stake comes back, and whether the offer forces you into another product. This guide walks through what each of those terms does to the maths, where the regulator has drawn a line, and how the featured UK operators stack up once the fine print is read.

Data current as of October 30, 2026, verified against the Gambling Commission’s public register.

What a “promo code” really is at a UK bookmaker

A promo code is a marketing handle. What it actually unlocks is one of a small family of mechanics, and each one has its own cost. The headline words (“free”, “risk-free”, “boosted”, “guaranteed”) are the bait; the small print carries the arithmetic.

The core families a UK punter meets:

• Sign-up offer: a free bet bundle issued after a first qualifying bet. Coral’s “£40 in free bets when you bet £20” is the form, and it is mirrored by Unibet’s identical structure. Stake-return behaviour is critical: free bet wins usually do not pay back the free bet unit itself, only the profit above it.
• Deposit match or bonus: a percentage added to your first deposit, almost always with a wagering requirement that must be cleared before withdrawal. This is where the Commission’s 10x wagering cap bites hardest.
• Risk-free bet (refunded as a free bet): a refund of a losing first bet, paid back as free bet credit rather than cash. Hollywoodbets’ stake-back-on-losing-acc-a is the shape. The word “risk-free” describes the marketing, not the cash position: you can still walk away with zero.
• Price boost / enhanced odds: a one-off inflated price on a named selection. Kwiff’s Supercharge (2/1 → 20/1) is the extreme form; daily boosts are the everyday version.
• Acca insurance: a refund as a free bet if one leg of a qualifying accumulator loses. BoyleSports Acca Insurance refunds up to £20 if a single leg lets you down.
• Best Odds Guaranteed (BOG): a standing promise that if the SP returns more than the price you took, you get paid at the bigger price. William Hill applies this to UK and Irish racing from 8 AM on race day.

Each one is a different bet on the punter’s future behaviour. A free bet bundle rewards you to come back; a deposit match trains you to keep wagering until the multiple is cleared; a BOG or acca insurance softens a specific loss.

Why the headline number misleads

Coral and Unibet both headline “£40 in free bets”. The number tells you the maximum you’ll be credited, not the cash you can walk away with. If your free bet wins at 3.0, the return is the profit only — the £40 stake is gone. Net profit on a winning £40 free bet at 3.0 is £80, before any market margin. The headline £40 is closer to the stake you risked, not the value you’ll keep.

What the Commission’s promotion rules changed

Since 19 January 2026 the Gambling Commission has run a hard cap on bonus wagering. Wagering requirements on bonuses are limited to 10x the bonus amount. A £10 bonus at 50x wagering would have demanded £500 of qualifying bets; under the cap it cannot demand more than £100.

A second rule landed on the same date: mixed-product promotions are banned. Any offer that asks a punter to gamble on two or more product types (betting plus casino, betting plus bingo, betting plus lottery) is off the table. A “bet on football, get free spins” deal cannot exist at a GB-licensed site.

The cap’s boundary with no-deposit free bets is not settled in the published rules. Free bets issued without a wagering condition are a different category, and the Commission’s position on whether the 10x ceiling covers them has not been stated.

How a free bet is valued, and what a wagering requirement costs

The free-bet arithmetic

The free bet’s stake is almost never returned. If Coral credits you a £40 free bet and you back a selection at 3.0, you keep £80 in profit (assuming the bet wins), not £120. The free bet’s expected value on a single market is:

> value = free bet amount × (odds − 1) ÷ odds × payout share of the market

The free bet’s worth is a fraction of its face value. At 2.0 odds, the formula gives roughly half the face amount on a 95% payout market. A £40 free bet at 2.0 is therefore worth around £19 before you account for the chance of losing entirely. This is why “£40 in free bets” is not “£40 in your pocket”.

The wagering-requirement arithmetic

A bonus with a wagering requirement has a different cost. The turnover you must generate equals the bonus base multiplied by the wagering factor. If the bonus is £50 and the wagering is 10x, turnover is £500. The bets needed depend on your stake size: at £10 a bet, that’s 50 bets.

The expected cost of clearing a bonus is:

> expected cost = required turnover × margin of the market you’re wagering on

If you clear a £50 × 10x = £500 turnover on football 1X2 at a 5% margin, the expected cost is roughly £25 — half the bonus. The bonus is only worth taking if its face value exceeds the expected loss you’ll absorb clearing it.

The minimum-odds trap

Wagering requirements come with a minimum odds clause: only bets at or above a stated price count toward turnover. A 1.5 (1/2) minimum on a 10x bonus means every qualifying bet must be at short odds. Short-odds markets carry higher overrounds: a 1.5 outcome is the bookie’s favourite, and the margin on heavy favourites is the largest slice of the overround.

This is why bonuses can look generous and clear badly. A punter who picks short-priced accumulators to clear turnover is paying through the margin on every bet.

Worked example: a deposit bonus cleared the way the rules require

A £50 deposit bonus at 10x wagering, minimum odds 1.5, expiry 30 days.

• Required turnover: £50 × 10 = £500.
• Bets at £10 each, all at odds ≥ 1.5: 50 qualifying bets.
• Estimated clearance cost on a typical football 1X2 market (around 5% margin): £500 × 5% = £25.
• Net gain before the chance of busting out: £50 − £25 = £25.

If the same bonus carried a 50x multiple (which the cap now blocks), turnover would be £2,500 and the expected clearance cost around £125 — the bonus would be net negative. The 10x ceiling matters precisely because it draws a line where the maths can still come out ahead.

What the Commission’s promotion rules mean in plain English

The 19 January 2026 rules do two things.

The wagering cap. No licensed UK bookmaker can attach a wagering requirement above 10x to a bonus. Anything above that is non-compliant. The cap is on the multiplier, not on the bonus amount, and there is no published ceiling on the cash value of a bonus itself.

The mixed-product ban. A welcome offer cannot be conditional on activity outside sports betting. Free spins, bingo bonuses, lottery entries — none of these can be bundled into a sports sign-up. The customer-facing consequence is that sports-only welcome offers are the only kind left; casino-style hybrids are off the menu.

What the rules do not cover

Free bets without a wagering condition sit in an undefined space. The cap is built around bonuses that carry a multiplier; a free bet token issued on opt-in with no playthrough attached is structurally different, and the Commission’s published guidance does not address it directly. Several featured operators, including Coral and Unibet, use this exact structure for their welcome bundles, and the free bets carry a 7-day expiry and a minimum-odds floor on use, but no wagering multiple.

There is also no published cap on the size of a bonus. A bookmaker can offer a £1,000 bonus; the cap constrains the multiple, not the headline figure.

The legal frame: who is allowed to take your bet

Great Britain’s online betting market is licensed end-to-end under the Gambling Act 2005. The Commission issues remote operating licences; the Commission’s public register is the single test of whether a brand is in scope. Every operator featured in this guide holds a current remote licence.

The Act was amended in 2014 so that any operator whose remote facilities are used in Great Britain needs a Commission licence, regardless of where the operator is based. A Curaçao, Maltese or Gibraltar base is not a substitute — though it may sit beside a GB licence, as Unibet’s UK site does (Platinum Gaming Limited, Gibraltar, on account 45322).

What you verify on the public register

The register is searchable by business name, trading name, domain or account number. The named licence holder and the licence categories (remote general betting standard — real events — is the category for sports fixed-odds) are what confirm a brand can take your bet. The Commission lists domains against accounts, so you can confirm the domain on the operator’s site is the one the licence covers.

What verification looks like in practice

Since May 2019, GB-licensed remote operators must verify name, address and date of birth before a customer can deposit or gamble — including before a free bet is credited. Kalooki Sportsbook and Midnite both enforce this. The verification is not a credit check and not an income check; it is identity.

For spending above a rolling 30-day threshold (deposits minus withdrawals over £150, since 28 February 2025), the operator runs a financial vulnerability check — a public-record check, not an affordability assessment. The Commission’s fuller financial risk-assessment regime has been announced in stages, with no start date published.

Responsible gambling: the customer-protection stack

Licensed UK operators run GAMSTOP — a national multi-operator self-exclusion register, mandatory since 31 March 2020. Exclusions run for six months, one year, five years, or five years with auto-renewal; after the minimum period the exclusion stays in place for a further seven years unless the customer asks GAMSTOP to remove it.

Self-exclusion sits alongside operator-level tools. DAZN Bet, like other featured operators, exposes deposit limits, loss limits and wagering limits as standard safer-gambling controls. These are the customer’s to set; the operator is obliged to offer them, not to dictate them.

There is no state-set ceiling on deposits or losses for sports betting. The Commission’s RTS 12 framework applies a phased deposit-limit regime; the first phase applied in October 2025, a second was postponed to September 2026, and whether it is currently live is not settled.

Help if a punter needs it:

• GamCare runs the National Gambling Helpline.
• GambleAware funds treatment and research.
• NHS gambling clinics offer face-to-face support.
• Gamblers Anonymous runs peer-led meetings.

GAMSTOP covers online and app channels; betting shops run their own multi-operator exclusion service.

The featured operators at a glance

Ten operators hold the licences and the welcome offers reviewed below. The table is a licence-first view: account number, named licence holder, and the headline term each operator publishes on its welcome offer.

The account numbers are searchable on the Commission’s public register. Every brand listed is a remote licence holder for Great Britain; several share a parent (Betfair sits under PPB Counterparty Services, the same group as Paddy Power), and the table treats them as the corporate structure treats them.

The ten reviewed operators

Hollywoodbets

Hollywoodbets’ sports welcome offer is a stake-back-as-free-bet structure: deposit £10 or more by card, place a first qualifying accumulator with 3+ legs at combined odds of 4/1 or greater, and if the acca loses the stake is returned as a free bet of up to £30 within the operator’s terms. One free bet per customer, settled within 7 days.

The shape suits a punter who already plans to back a multi. The downside is that the £30 ceiling caps the refund and the qualifying acca must be ambitious (4/1 combined minimum). A first-time punter who backs a single leg at 1.5 loses the entire stake — the offer does not engage at all.

The welcome is best when the punter’s natural first bet is already a multi. It is the wrong offer for someone who backs singles.

Fitzdares

Fitzdares runs Apple Pay, Mastercard and Visa as its payment trio. Visa withdrawals are usually same-day; Mastercard withdrawals can take up to 48 hours. No welcome offer was captured in the public snapshot reviewed for this guide.

The payment profile is the operator’s clearest feature for the cost-conscious punter. Same-day Visa withdrawals are not universal at UK bookmakers; a punter who values speed over welcome credit will find the operator well-placed.

Tote

Tote (TDCO Limited) operates under a pool-betting licence alongside its fixed-odds offering, which makes it structurally different from the standard fixed-odds bookmaker. No welcome offer was captured in the public snapshot reviewed.

The pool-betting category sits on its own duty regime and its own rules. A punter who wants pool betting on UK and Irish racing alongside a fixed-odds sportsbook has a small set of options; Tote is the leading one.

BetVictor

BetVictor’s app surfaces regular price boosts, acca offers and free bets on selected events. Welcome offers appear inside the app and are governed by the operator’s customer terms and conditions. The price-boost cadence is the practical signal: a punter who tracks boosted prices finds them frequently.

The right reader is a price-hunter who treats boosts as the steady offer and the welcome as the entry point. A punter looking for a one-off sign-up bundle should read the in-app terms before opting in.

Bet600

Bet600’s welcome offer requires at least five qualifying single bets of £10 or more at minimum odds of 2.0 (Evens) within the first 7 days of registration, after which one £10 free bet is credited. The structure is heavy on volume: five qualifying bets of £10 each means £50 of qualifying stakes before the £10 free bet arrives.

A punter who naturally places five singles a week takes the offer without altering behaviour. A casual punter who places one bet a fortnight will not qualify. The maths sits between these two readers.

Fitzwilliam Sports

Fitzwilliam Sports positions itself as a Dublin bookmaker with capped membership and a “High Stakes Welcome” subject to compliance criteria. The capped-membership model is the structural difference: this is not a mass-market sign-up.

A high-stakes punter who qualifies under the operator’s compliance criteria gets access to a different welcome than the standard £30-in-free-bets crowd. A casual punter is unlikely to clear the entry threshold.

Betfair

Betfair’s Sportsbook (as distinct from the Exchange) runs in-play betting, Bet Builder, free live streaming of UK and Irish horse racing and football inside the app, and a 90 Minute Payout market on selected football events. The Exchange sits under a betting intermediary licence, which is a different licence category from a standard fixed-odds bookmaker.

The mix is unusual: sportsbook and exchange under one roof, with shared liquidity on the exchange side. A punter who wants both back and lay on the same event can place both at the same brand, which is not the case at most featured operators. The specific welcome offer was not captured in the reviewed snapshot.

Smarkets

Smarkets also runs the SBK sportsbook. SBK’s UK welcome is a £20 first deposit and a £20 qualifying bet at minimum odds of 3.0, with £60 in free bets credited within 48 hours. The offer carries Cash Out, Bet Builder and live horse racing streams inside SBK.

The minimum odds of 3.0 is meaningfully higher than the 2.0 floor at Coral or Unibet — the qualifying bet must be at a price the operator considers genuinely speculative. A punter who already backs longer-priced selections gets the full £60; a punter who backs heavy favourites at 1.5 will not qualify.

LiveScore Bet

LiveScore Bet’s payment stack is its clearest practical feature: debit cards (Visa and Mastercard), Apple Pay, PayPal, Pay by Bank (Open Banking) and Revolut Pay are all supported. The breadth covers bank-based, card-based and wallet-based deposits. The specific welcome offer was not captured in the reviewed snapshot.

A punter who chooses a payment method first and an operator second has LiveScore Bet as one of the better-covered options. Open Banking and Revolut Pay are not universal across the featured set.

bet365

bet365’s product surface includes Bet Builder+ (combining markets from one event into a single bet, available pre-match and in-play), Super Boosts, Winnings Boosts on Bet Builders and selected singles, and daily Bet Boosts. The product range is the deepest in the featured set.

The welcome offer was not captured in the reviewed snapshot, but the boost cadence and the Bet Builder+ tooling are the structural reasons a punter lands here. A price-hunter who wants a single brand for builder, boosts and in-play has a clear fit.

How the maths of the cap looks on a £20-in, £40-out welcome

A Coral or Unibet-style welcome — £20 qualifying bet, £40 in free bets credited — is the most common shape on the GB market. The arithmetic plays out as follows.

Assume the £20 qualifying bet is placed at the minimum odds of 2.0. The bet wins or loses:

• If it loses: the punter loses £20 and receives £40 in free bets.
• If it wins: the punter keeps the £20 stake and the £20 profit (at 2.0), and still receives £40 in free bets.

Free bet value at 2.0 odds, on a market with a 95% payout share, is roughly £40 × (2.0 − 1) ÷ 2.0 × 0.95 ≈ £19. The headline £40 is worth approximately £19 in expected value on a single use at minimum odds.

Add the £20 qualifying bet’s expected outcome. The qualifying bet’s expected loss at a 5% margin on a football 1X2 market is £1 (5% of £20). Net expected value:

> £19 free bet value − £1 qualifying bet cost ≈ £18 net expected value.

This is the offer’s average value to a punter who backs at minimum odds and uses the free bet at minimum odds. It is not a guaranteed payout; it is an average over many bets. The 7-day expiry on the free bet is the practical pinch — the punter must find a 2.0 selection inside a week, and there is no rollover of the credit.

The bonus cap’s effect, worked through a £50 bonus

A hypothetical £50 deposit bonus at 10x wagering, minimum odds 1.5, 30-day expiry:

Net expected gain: £50 bonus − £25 expected cost = £25.

Under the pre-cap world (50x wagering), the same bonus would have demanded £2,500 of turnover, with an expected clearance cost around £125. The bonus would have been net negative — the bookmaker would have paid the punter £50 and recouped £125 through margin. The 10x cap is the line that keeps the maths honest.

How a free bet with no wagering condition differs

The free bet bundles issued by Coral and Unibet carry no wagering multiple. The £40 in free bets is yours to use at minimum odds of 2.0 (1/1) with a 7-day expiry. There is no turnover to clear, no qualifying volume to log, no margin to grind through. The cost is paid up front in the free bet’s expected value calculation: roughly half the face amount at minimum prices.

This is why the Commission’s position on the 10x cap’s applicability to no-wagering free bets matters. If the cap applies, free bet bundles become structurally constrained. If it does not, free bet bundles continue to sit outside the multiplier regime. The Commission’s published rules do not say.

Where the offer structure breaks

Three places.

Heavy minimum odds on qualifying bets. Smarkets’ SBK requires a qualifying bet at 3.0 — a price the operator considers long enough to deter trivial sign-ups. A punter who backs favourites at 1.5 simply cannot qualify.

Short expiries. Seven-day free bet expiries are standard. Coral and Unibet both expire free bets inside a week. A punter who does not have a bet in mind when the credit lands loses the value.

Volume thresholds. Bet600 requires five qualifying bets inside seven days. A casual punter does not hit the threshold; the offer’s existence is irrelevant.

These three constraints — minimum odds, expiry, volume — are where the headline number actually loses value. A punter who reads only the headline walks into all three.

Spread betting and Spreadex

Spreadex is regulated by the FCA for spread betting and by the Gambling Commission for fixed-odds betting, and states that spread betting losses can exceed deposits. Spread betting is structurally different from fixed-odds: a spread bet’s liability scales with how wrong you are, while a fixed-odds bet’s maximum loss is the stake.

Spreadex’s new-customer offer is £60 in free bets for a £10 fixed-odds bet, with the free bets usable across fixed odds and spread betting. The qualifying bet must be placed within 28 days of opening the account, and the qualifying bet has a minimum odds floor of 1/2 (1.5).

The split personality — fixed-odds and spread — is the practical signal. A punter who wants only fixed odds has no reason to prefer Spreadex; a punter who already uses spread markets gets a single account across both.

What changes from 1 April 2027

General Betting Duty on remote betting rises from 15% to 25% on 1 April 2027, while remote bets on UK horse racing, bets on self-self-service betting terminals in licensed premises, pool betting and in-person betting stay at 15%. Whether operators pass duty on through odds is not established. The customer-facing consequence is that remote bookmakers’ margins may tighten or widen to absorb the change; the published rules say nothing about how the duty will be priced in.

The customer pays no tax on betting winnings in Great Britain. This is general information, not tax advice, and a punter whose betting is a trade should ask HMRC or an adviser.

What goes wrong with an unlicensed site

A GB licence is compulsory at the point of consumption. An operator whose facilities are used in Great Britain without a Commission licence commits an offence under section 33 of the Gambling Act 2005. The offence targets the operator, not the customer, but the customer-facing consequences are concrete:

• No GAMSTOP coverage. A self-excluded punter can still reach an unlicensed site.
• No Commission complaints route. Disputes go to the operator’s own terms or to the courts of wherever the operator is based.
• No approved dispute-resolution body. No independent ADR.
• No British consumer redress if funds are withheld. The customer is in the operator’s home jurisdiction.
• No 10x bonus cap. The bookmaker’s own terms apply.
• No £150 vulnerability check. The operator runs its own checks, if any.

An unlicensed site may also be running a less rigorous identity check; this is sold as a feature, but the absence of checks is the absence of the protections that come with them. Honest framing: licensed means checks, limits, GAMSTOP and the bonus cap, but also verification before the first bet. Unlicensed means none of the protections and possible loss of funds. Neither is “the safe choice” by default.

What to check before claiming any welcome offer

Three things, in order.

The licence account number. The Commission’s public register carries every GB-licensed operator by name, domain and account. A punter who cannot find the brand on the register should not deposit.

The wagering multiple. Under the cap, the maximum is 10x. Anything above is non-compliant at a GB-licensed operator and is a sign to walk away.

The expiry and the minimum odds. Seven-day free bet expiries and 1.5 minimum odds are common; longer expiries and no minimum odds are the exceptions. The headline number matters less than these two.

How this guide was assembled

Every figure, licence number and offer term on this page is drawn from operator terms, the Gambling Commission’s public register, and the Commission’s published promotion rules. The wagering-cap figure (10x) is from the Commission’s published guidance in force since 19 January 2026. Operator welcome terms are as each operator’s own site or app displays them at the snapshot date. Where a welcome offer is not documented in the public snapshot, that is stated in the operator section rather than guessed at.

The arithmetic is the writer’s, not the operator’s. The free-bet value formula and the expected-clearance-cost formula are the standard industry forms; the inputs are the offer terms and the market margins. The worked example uses a 5% margin as a typical figure for UK football 1X2; actual margins vary by event, market and operator.

This page describes offers and judges them. It does not provide a code to claim any of them.

What “risk-free” usually means

A “risk-free” bet at a UK bookmaker is almost always refunded as a free bet, not as cash. Hollywoodbets’ stake-back-as-free-bet-up-to-£30 is the structure. The word describes the marketing, not the cash position: a losing first bet is refunded in free bet credit that carries its own expiry and minimum-odds conditions. The punter can still walk away with zero if the free bet loses.

The same logic applies to acca insurance. BoyleSports Acca Insurance refunds a losing leg as a free bet of up to £20, expiring in 7 days, with a minimum stake of £5 and minimum odds of 1/2. The insurance covers the loss; the refund is not cash in hand.

Best Odds Guaranteed and price boosts

Best Odds Guaranteed is the standing form of a price boost. William Hill applies BOG to UK and Irish horse racing from 8 AM on race day, on both single and multiple bets. Ante-post, tote and pari-mutuel bets are excluded. The mechanic: if the starting price returns more than the price you took, you are paid at the bigger price.

Price boosts and enhanced odds are the one-off version. bet365 runs Super Boosts and daily Bet Boosts; Kwiff runs Supercharge, where a single bet’s odds can move sharply (for example 2/1 to 20/1). The boosted price is the price; the stake is the stake; the market margin is the price of the boost itself.

What an accumulator boost does

William Hill’s Football Acca Boost covers accas of 2 or more legs with each selection at 1/5 or bigger. The boost scales with the number of legs: from 3% on a double up to 200% on 20 or more legs. The maximum boost is £10,000 per online bet, and the offer runs until 30 May 2027. Spreadex runs a parallel Acca Boost structure (5% to 100% on football accas of 3+ selections).

An acca boost is a percentage added to your winnings; it is not a percentage of your stake. A 10% acca boost on a £10 acca at combined odds of 10.0 adds £10 × 10.0 × 0.10 = £10 to the return, taking it from £100 to £110.

How to read the cash-out feature

Cash Out is not a free option. Betfair’s sportsbook, bet365, Unibet, DAZN Bet and Kwiff all expose Cash Out; DAZN Bet’s published position is that cash out availability is not guaranteed and bets stand if it is unavailable.

The price you are offered is the bookmaker’s mid-market quote on your position at that instant, less a spread. The punter is selling the bet back to the bookmaker for less than its terminal value. The trade-off is certainty now versus the variance of waiting for the bet to settle.

In-play and live streaming

In-play betting is offered by GB bookmakers under their licence conditions; there is no statutory cap on in-play markets beyond each operator’s licence category. Live streaming is operator-supplied: Betfair streams UK and Irish horse racing and football inside its app; Unibet runs Unibet TV. The two features are linked but separate — an in-play market without streaming is workable, and streaming without in-play markets is rare at the featured operators.

Frequently asked questions

How do you use a promo code at a UK bookmaker?

A promo code is entered at sign-up or in the cashier, depending on the operator. The code unlocks the welcome offer the operator has published. The code itself is just a routing handle; the offer terms — qualifying bet, minimum odds, expiry, free-bet rules — are what determine the value. Read those before entering the code.

What is the maximum wagering requirement on a UK betting bonus?

Since 19 January 2026, the Commission’s published cap is 10x the bonus amount. A £10 bonus cannot carry a wagering requirement above £100 of qualifying turnover. Bonuses above the cap are non-compliant at GB-licensed operators. Free bets issued without a wagering condition sit outside the cap’s stated boundary.

What do “minimum odds” and “wagering requirement” mean in a sign-up offer?

A wagering requirement is the multiple of the bonus you must turn over in qualifying bets before withdrawing the bonus. A minimum odds clause restricts which bets count toward that turnover. A bonus with a 10x wagering and 1.5 minimum odds means you must place £500 of bets at odds of 1.5 or higher, and only those bets count.

Why is the stake of a free bet not paid back with the winnings?

Free bets are usually issued as stake-not-returned. A £40 free bet at 3.0 returns £80 profit on a win, not £120. The bookmaker keeps the £40 stake as the cost of the credit. Stake-returned free bets are rare and usually carry tighter restrictions elsewhere.

Can a sports sign-up offer include a casino bonus under the Commission’s rules?

No. Since 19 January 2026, mixed-product promotions are banned at GB-licensed operators. An offer that requires gambling on two or more product types — betting plus casino, betting plus bingo, betting plus lottery — is non-compliant. Sports-only welcome offers are the only kind left at the featured operators.

How do you check that a bookmaker holds a Gambling Commission licence?

The Commission’s public register is searchable by business name, trading name, domain or account number. Find the brand, confirm the licence status is active, and check the named licence holder matches what the operator’s site states. The register is the single test of whether the operator is licensed for Great Britain.

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